Marketing I

It was worth a try. 'Tis the time of year that asian lady beetles make it their mission to barge into our home for the winter. These insects amuse me, and I think they're cute. But they offend my wife's sensibilities, and she goes after the insects with grimly lethal effect.

I've tried softening the bugs' image by referring to them as "ladybugs," a somewhat erroneous moniker, but my wife doesn't go for it. So I announced last week I was renaming our houseguests "liberty bugs."

I have been informed that "liberty bugs" makes them "even more annoying," and have been instructed to stop.