Bad science again

According to the New York Post, Fox is planning a TV series called "Darkside," to be set on the far side of the earth's moon:

Plans are under way at Fox — which wants to make a "Lost" of its own — for a new series about a group of of astronauts who go missing after tracing a distress signal to the dark side of the moon.

When they arrive on the other side of moon — which is cloaked in perpetual darkness and beyond radio contact with earth — they discover a mysterious compound.

Now, I realize that this bit was in the New York Post's entertainment section - so I'm just going to poke at it rather than get all indignant - but where did anybody ever get the idea that there's a side of the moon "cloaked in perpetual darkness?" And is the Post staff writer endorsing this notion, or is he just repeating the gobbledygook fed to him by Fox's silly concept people?

The real, astronomical situation is not hard to understand. The same hemisphere of the moon is always facing the earth, okay? That much is obvious from simply looking at the moon from time to time. So there is a "near side" and a "far side." When the moon is full, the near side is fully illuminated. Again, obvious. Why is it not equally obvious that when the moon is "new" that it is the far side that is fully illuminated?

I am envisioning coaching a room full of scriptwriters, each holding a softball in outstretched arm in the direction of a bright lamp. After three hours, when the concept starts sinking in, they shuffle to the next room to test whether bowling balls fall to the floor faster than baseballs, etc.

Sorry, that started sounding indignant toward the end there. That could be aftereffects from years of growing up with well-meaning adults asking, "So how long have you been interested in astrology?"